KARA ARISSA TAN
Founder of Zhen Often when Kara Arissa Tan tells her peers that she sells bird’s nest for a living, they respond with, “Oh... can you make money doing that?”. The 28-year-old is working to change the perception that bird’s nest is only for the older generation or special occasions with her brand and e-commerce empire, Zhen (zhenintl.com). Having grown up in a family that has been in the bird’s nest supply and manufacturing business for over 30 years, Kara was always interested and involved in the entire process. As a child, she enjoyed the hands-on aspects of the trade like handpicking the nests and cleaning them. From the age of 15, she started taking over the liaising with clients over email and helping to develop the business, which she still does.
However, rather than just working for the family business, Kara decided to venture out on her own last year. “My family business only supplies the raw products to multinational corporations (MNCs) and we don’t get a say in how the final product is manufactured,” explains Kara. “I personally believe bird’s nest is very pristine and nothing should be added to it. That is what I’m trying to do with Zhen; I want people to enjoy bird’s nest the way I always have.”
EAT WELL, BE WELL
هذه القصة مأخوذة من طبعة April 2021 من Prestige Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة April 2021 من Prestige Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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