Professional Hair Products Steering The Beauty And Wellness Industry Forward

Salon India reveals that the hair product category in India is going through a major paradigm shift. With consumers ready to experiment with new products and services, and marketeers churning out new products at an impressive rate, there is a sense of excitement in the industry. It gets even better, as reports state that the category is estimated to grow further – at a CAGR of 17.1% till 2023.

The hair product category is intrinsic to the beauty and wellness industry. It is a highly significant category in the salon space as it comprises more than 30% of the business in the industry. Innovations and sustainability are the driving forces of this category.

Tejas Bhatt, Director, Absolute Beauty Concepts, distributors of Rene Furterer, is of the view that the inclusion of global innovations in the professional category in India is driving its expansion. He shares, “We have seen the hair industry develop and grow with new, technology-led innovations in treatments, styling and colours. The market has also seen an upswing in hair and scalp concerns led by factors such as stress, pollution, effects of chemical treatments, and so on. In turn, these factors have created the demand for treatment oriented hair care products like pre-shampoo oils, shampoos, masks, and serums, thereby providing an opportunity for the consumer to find a 360° solution.”