A Blend Of Traditional And Contemporary Aesthetics

Founded by two sisters from Jaipur, Azga seeks to espouse the age-old craftsmanship of local artisans and transform their works of art to wearable pieces. It draws inspiration from bold architectural carvings, rich Indian textiles, the majestic wildlife of the Indian subcontinent, the exquisite flora of the region and clean geometry.

Nikita and Namita Bhandari say that the ethos of Azga is focused on creating impeccably crafted accessories that blend traditional and contemporary aesthetics. Founded by the sisters from Jaipur, Azga seeks to espouse the age-old craftsmanship of local artisans and transform their works of art to wearable pieces. It draws inspiration from bold architectural carvings, rich Indian textiles, the majestic wildlife of the Indian subcontinent, the exquisite flora of the region and clean geometry. While primarily focusing on buttons and cuff links, Azga also include pocket squares, tie pins, lapel pins and umbrellas.

The sisters identified the burgeoning need for high quality buttons and related accessories in the menswear space while working with select clients on bespoke collections in 2011. The business opportunity allowed them to tap into their passion for promoting and preserving the traditional techniques and skills of local artisans leading to the birth of the brand in 2014.

Azga’s Journey