A Novel Experience : The Pink Post Inc

The Pink Post Inc(TPPI) is the brainchild of Sharnamli Mehra Adhar and Mitali Wadhwa, both with experienced backgrounds in the fashion and luxury market in India. After completing their Masters from the UK and working in the fashion space in India, they decided to put their experience and knowledge to use by creating a niche and luxurious shopping platform for designers and buyers to come together.

Today, The Pink Post Inc has become a brand synonymous with novel experience-based events, discovering young, fresh talent, and social media marketing in the field of fashion, luxury and lifestyle. Mitali and Sharnamli, curators of Pink Post Inc, one of its kind trunk show presenting the trendiest designers share their views with S&A’s Dipika Chopra.

What inspired you both to launch your business? We felt that there was a massive chasm between young brands and buyers. There were no places to shop for, except malls. And in malls too there were hardly any homegrown brands that we got to see. So we felt the need to curate a space that is suitable for the young designers of the country and bring them closer to their potential patrons.

Reflection on your journey since the brand’s inception. The journey seems like a never ending path of development. The best part is that we get to work with so many different brands on so many new things that we are constantly learning and growing as a company. We’ve certainly come a long way, however, we still have miles to go before we sleep!

Do you consider yourself successful and how do you measure success? We measure our success with the kind of feedback we get from our brands and the shoppers who come for our events. When we are able to contribute in any way to the success of the brands that collaborate with us, it’s the most fruitful feeling. Our goodwill precedes our actions and that we feel is the best measure of our success.

What’s the most exciting thing on the horizon for you both? We plan on exploring and taking TPPI to newer cities and countries. So that’s the most exciting thing on the horizon for us. Each place brings along a new and interesting challenge which makes the exploration all the more interesting.