The hallmark of the global footwear industry has been to provide newer technology to the wearer. The innovation has been relentless. From mid-sole cushioning in the 1970s to today’s self-lacing shoes. But all this is a bit alien to the Indian consumer. Let’s explore what innovation and branding opportunities are relevant for India.
The Global Footwear industry has always been in innovation-mode. The hallmark of this industry has been to provide newer technology to the wearer. Whether it was the materials used for cushioning the mid-sole in the 1970s or Nike’s Air Max shoe in 1989, in which the Air Technology was visible, the innovation has been relentless. We now see around 20 different technologies that make up the running shoe that have been added over the years.
Today’s Global Technology
More recently brands are taking technology to new heights; self-lacing shoe technologies from Nike called HyperAdapt 1.0 and 3D Shoe Printing for customization and increased performance. Let’s not forget how multiple players, shoe companies and technology companies are all coming out with their own version of Smart Shoes.
The kind of technology that is being explored globally is just mind blowing.
How relevant is this for India?
But frankly, all this is so far removed from the Indian Footwear Industry. These technologies are unaffordable for most people in developed markets, let alone the value-conscious Indian consumer.
Additionally, Indian manufacturers have several challenges such as, logistics, rupee appreciation, cheap knock-offs and many more.
But the outlook for the footwear industry is good. Because of increased disposable income and rapid penetration of internet and smartphones.
What’s next for the footwear industry in India? As these global technologies are too far out for India. Let’s look at opportunities that are more realistic, in terms of innovation and branding.
Here are three potential spaces. This is not by any means an exhaustive list. This is a just a sample.
Water-proof Uppers
هذه القصة مأخوذة من طبعة July 2018 من Shoes and Accessories.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2018 من Shoes and Accessories.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Generative AI Empowering Fashion Retail
In today’s world of rapid technological change, the idea that machines might become smarter than humans has moved from science fiction to a possible reality.
ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS
From the introduction of Direct Injection Technology to the establishment of production facilities in key regions such as China and Vietnam, ECCO's commitment to innovation has remained unwavering...
APLF 2024 Show Report
A Global Reunion of Leather, Material, and Fashion Industries: APLF 2024
BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry
As India steps towards becoming a global economic powerhouse, the footwear retail sector is poised for remarkable growth and transformation.
Earthly Elegance-Myaraa
Cast-offs the foundation of a sustainable luxury brand
From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas
Founded with a vision to transform the industry, Agilitas boasts a comprehensive approach, seamlessly integrating cutting-edge manufacturing technologies, robust research and development centres, and visionary product design labs...
CHUPPS Slide into Recovery
In the dynamic realm of athletic recovery, every stride holds the potential for rejuvenation. Whether you're a seasoned professional or a dedicated enthusiast, the journey to peak performance is as much about restorative care as it is about rigorous training. This is where CHUPPS emerges as a beacon of innovation, reshaping the landscape of sliders with a keen focus on sports recovery.
Stepping Towards Expansion: INC.5
With a network spanning over 220 retail outlets nationwide, Inc.5 is rapidly emerging as the preferred choice for discerning individuals. Marking a significant milestone of 25 years in the industry, the brand has garnered a dedicated following for its premium leather footwear and accessories.
ON THE RADAR
Here we uncover our sizzling selection of Hot Picks” a handpicked assortment of products that are turning up the heat in the market.
A Resounding Success for the Leather Industry in Bangkok
APLF ASEAN 2023 was a game-changer for ASEAN on the global stage, providing a magnificent platform for emerging designers and catering comprehensively to industry needs under one roof.
