Handmade With Love

Since Heatwave has arrived just a year ago in India, it’s currently focusing our efforts towards ove spreading awareness about the brand and its unique offerings for the modern-day women who multitask. Hailing from Singapore, Heatwave has its global footprint in countries like Indonesia, Malaysia, Qatar and Philippines. S&A’s N Bobo Meitei caught up with Hitesh Vaswani, MD, Saffron Tradex Pvt Ltd to discuss the brand’s retail and product strategies, and many more. The company is the Indian licensee of Heatwave.

What motivated you to launch Heatwave in India? Give us an overview of how the brand is positioned globally.

We noticed a gap in the market wherein fashionable yet comfortable footwear with best-in-class material, functional superiority and technical innovation which would complement the unique lifestyles of the women who multi-task, wasn’t available at the price-range which we are currently offering. This motivated us to set foot in the Indian market.

Hailing from Singapore, Heatwave has its global footprint in countries like Indonesia, Malaysia, Qatar and Philippines over and above its presence in India and of course, Singapore.

What elements define the brand, and how distinct are its products in comparison with those in the same segment?

Listing out the major USPs of our products.

Flexible sole: Each pair of Heatwave

footwear comes with a unique pliable anti-slip rubber sole which is a carefully crafted blend of elastic rubber materials for providing ample flexibility to the sole along with cushioning and comfort to the wearer.

Well-contoured arch: Our shoes come fitted with a specially modelled, steel fitted shank which bears the weight and supports the feet of the wearer effectively.

Unique grooves: The signature Heatwave wavy grooves provide the wearer with a safe and anti-slip grip.

Soft and supple inner sole: Specially created to be pliable to the touch, our inner soles snugly yield to every arch and curve of the wearer’s feet for them to experience well-contoured comfort with every pair.