Separating The Good From The Great

Founded by Mikhil Mehra, The Dapper Man’s and Pellé Santino’s target audience is wide and ranges from professionals to self employed individuals to college goers. Their limited collections always ensure that the styles and designs remain unique. Mikhil explains that the former caters largely to the home market while the latter beyond. You may not see the same design being sold after a few weeks or a month, thus giving each design and every piece we make a sense of authenticity, says Mikhil. S&A caught up with the founder for this issue.

The Dapper Man & Pellé Santino

The Dapper Man (TDM) & Pellé Santino were introduced because of the sheer lack of men’s focused accessories and footwear brands that could offer products of international standards and tastes without costng a fortune. We set out to create not just a men’s fashion brand, but a brand inspired by the ultimate sophistication of a dapper lifestyle; a brand that exists to serve the most refined, polished and well-bred gentlemen of our time.

With the right understanding of our market and product, we’ve hit just the right spots and in turn have received such tremendous response from day one. It is the extremely positive feedback and the feeling of wanting for more from our customers that substantiates our vision of ‘The Dapper Man’ and ‘Pellé Santino’ every single day!

Positioning