Shivan & Narresh X koovs Collection

Shivan&Narresh is a luxury holiday wear brand with swimwear, resort wear, celebration wear and accessories as its major offerings for the bold, confident and sophisticated lifestyle for millennials. Recently, the label has colloborated with KOOVS on one-of-a-kind capsule collections. The Shivan & Narresh X KOOVS collection is a mix of multiple inspirations; incorporating activewear, athleisure inspired coordinates and evening wear. This will be a line of 40 pieces- comprising of garments and accessories for men and women. S&A’s N Bobo Meitei interacted with the founders and designers, Shivan Bhatiya and Narresh Kukreja, to discuss the label and more.

What does the collaboration mean to both the parties and what makes it distinct? And why with Koovs.com?

Shivan Bhatiya :The collection is a disruptive effort by both the brands to work beyond their respective comfort zones and create an innovative, capsule collection. For our brand it is to touch base with a younger demographic and for Koovs it is to collaborate with a luxury design house with a defined sense of design aesthetic.

It is a mixture of athleisure, sportswear, street wear and cocktail-wear with the essence of resort wear which is at the heart of our brand. The collection is a fine balance of style combined with price point for today’s millennials who give emphasis to fast, street-style fashion.

What values or elements define Shivan&Narresh? Kindly explain.

Narresh Kukreja: Shivan&Narresh is a luxury holiday wear brand with swimwear, resort wear, celebration wear and accessories as its major offerings for the bold, confident and sophisticated lifestyle for millennials. The universe of luxury travel, art and fashion are the three pillars of our ideology.

Since its launch in Cannes, the label has come a long way. Where does the label stand today? Share with us an overview of its footprint in some of the markets.