Duncan Bell Is Upgrading

Apple’s fiendish genius means I simply must give them more money… and that’s fine!

Pride comes before a fall, they say, but I discovered this month that, not for the first time, ‘they’ are incorrect. Pride actually comes before a drop.

Picture the scene: I’m holding forth on phone cases to a transfixed audience. Obviously by ‘transfixed audience’ I mean, ‘my work colleagues, on Whatsapp-forbusiness, self-satisfied software quirk farrago, Slack.’

I say, “I don’t need a phone case. Nobody needs a phone case. I pay loads of money for a mobile that’s been designed and engineered by some of the greatest creative minds of our time, then lavishly handcrafted by people on minimum wage in China. Why would I shroud it in a case? Using a case is a sign of a weak mind. Do you know what I do? I just don’t drop my phone.”

So, obviously, the next day, I dropped my iPhone 6S (yes, yes, I know) – from a height of about 12 inches, onto a table, I might add – and the screen was smashed to buggery, and smithereens.