Lamborghini’s CEO for Asia-Pacific, Matteo Ortenzi, explains what its ‘super’ SUV Urus means for the brand.
Heads turned (and some shook) when one of motoring’s most illustrious brands completely broke suit with the literal and figurative profile of its sleek supercar cast. The ‘Super’ SUV Lamborghini Urus was trumpeted for a production run back in December 2017, and while it isn’t the brand’s first utility vehicle (that honour goes to the rare, Jeep-like LM002 from the 1990s), it earmarks a willingness to go big on an entirely different segment of drivers, while also offering somewhat of a gateway vehicle for newcomers to the performance-obsessed brand.
هذه القصة مأخوذة من طبعة August 2018 من The PEAK Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2018 من The PEAK Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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