Heir to a Vietnamese beverage group, Tran Uyen Phuong shares how she took on the industrys behemoths, her father included, and won.
Six years ago, Tran Uyen Phuong and her father, Tran Qui Thanh, were sitting in a meeting room at CocaCola’s headquarters in Florida, eager to hear what the beverage giant would offer them. The two run THP (Tan Hiep Phat) Group, Vietnam’s leading beverage company, and its success had attracted global brands like Pepsi, the Philippines’ Universal Robina Corp and Japan’s Ito En, all of whom were hoping to form partnerships. CocaCola’s final offer? US$2.5 billion (S$3.4 billion). The Trans’ answer? Thanks, but no thanks.
هذه القصة مأخوذة من طبعة October 2018 من The PEAK Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 2018 من The PEAK Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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