From Sleeping In The Office For Six Months To Working The Shop Floor, Tocco Toscano’s Ceo Joseph Lor Has Done It All To Revive His Family’s Flagging Leather Bag Business – While Launching A New Brand Along The Way.
Joseph Lor hasn’t gone on vacation since 2015. As the chief executive officer of Tocco Toscano, the 33year-old has been too busy turning around the business his father ran for 29 years to indulge in such luxuries.
The straight-talker who joined the leather bag and accessories brand in 2012 says: “I questioned if there was a future for the business. I looked at the business model and saw many issues in processes and protocol.” But sentimentality for the family legacy won out and he decided he would give it his best shot. “In order to keep the company running, I had to let go of people,” says Lor, who assumed the position of CEO from his father in 2016, at a point when the company had accumulated a large amount of losses.
He has pulled out all the stops over the past few years. “I was the salesperson and delivery guy. I slept in the office for six months straight.”
هذه القصة مأخوذة من طبعة November 2018 من The PEAK Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة November 2018 من The PEAK Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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