Innovation In The Indian Ocean
Wildside Magazine|Summer 2017

Many of the greatest brands in the world share synonymous character traits - they are brave, irreverent, unapologetic, and the majority have a sense of humour. most importantly, they innovate, the master currency of differentiation. Think Apple, Starbucks, Nespresso, Nike, or virgin. you’ll have a list of your own that spring to mind, but ultimately re-writing the script is what they do best. And in a market that is divided into leaders and followers, for every one of those brands, we can cite dozens of their competitors who try in vain to replicate them.

Dean McCoubrey
Innovation In The Indian Ocean

The world is rich in extraordinary travel brands, each seeking to earn their own corner of the market - opulence, decor, modernity, adventure, or eco-tourism, to name a few. But the last decade has seen a new breed of disruptors across all industries, those who understand a new set of savvy and discerning consumers who hold higher expectations, and a voracious appetite for novelty and surprise.

South Africans that “do the Mauritius thing” are familiar with the white sandy beaches, swaying palm trees, water sports, and endless buffet evenings. And resorts wrestle over the quality of these primary features. But in such a competitive space how often does one encounter something really new, pioneering, disruptive perhaps?

LUX* Resorts and Hotels is making a big play across the Indian Ocean, one of the fastest growing brands in the region. And it’s a rapidly evolving space with literally dozens of well-known hotels undergoing overhauls in the last five years.

Although the white, bright and light rooms from the globally renowned designer, Kelly Hoppen, have often been the talking point, it is now the creative liberty of the brand which is stealing more of the limelight. Its CEO, Paul Jones, formerly of One&Only is fixated on the element of surprise and innovation at memorable touch-points in the resort - the reason why I found my sunglasses resting on a square cleaning cloth in my room, my name sewn into my gown, a happy birthday pillow on the bed for my wife with a small bag of gifts, or even a towel wrapped in the shape of a cake with rose petals as decoration.

هذه القصة مأخوذة من طبعة Summer 2017 من Wildside Magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Summer 2017 من Wildside Magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من WILDSIDE MAGAZINE مشاهدة الكل
4 Reasons Experiences Are Worth Investing In
Wildside Magazine

4 Reasons Experiences Are Worth Investing In

By now, the elation and anticipation of buying the latest Apple product has lost its lustre, and as the bills pile up, buyer’s remorse settles in.

time-read
3 mins  |
March 2020
WHAT YOU NEED TO KNOW BEFORE YOU GO
Wildside Magazine

WHAT YOU NEED TO KNOW BEFORE YOU GO

Spectacular coral islands, crystal clear waters, white sandy beaches, a stunning array of marine life and a multitude of water sporting activities are what make the Maldives the perfect holiday destination.

time-read
2 mins  |
March 2020
MEERU ISLAND RESORT AND SPA
Wildside Magazine

MEERU ISLAND RESORT AND SPA

PICTURE POSTCARD PERFECT

time-read
2 mins  |
March 2020
ADAARAN SELECT MEEDHUPPARU
Wildside Magazine

ADAARAN SELECT MEEDHUPPARU

PERFECT ISLAND ESCAPE

time-read
2 mins  |
March 2020
DE HOOP – NATURE UNCHANGED BY TWO CENTURIES
Wildside Magazine

DE HOOP – NATURE UNCHANGED BY TWO CENTURIES

“Ever wondered what it’s like to kick back in a pristine natural coastal environment so ancient and unchanged that it’s become the benchmark for measuring environmental change in South Africa?”

time-read
6 mins  |
March 2020
ADAARAN CLUB RANNALHI
Wildside Magazine

ADAARAN CLUB RANNALHI

PARTY PARADISE

time-read
2 mins  |
March 2020
A Practical Guide to Evaluating Captive Wildlife Attractions and Activities
Wildside Magazine

A Practical Guide to Evaluating Captive Wildlife Attractions and Activities

Captive wildlife attractions and interactions remain a complex, contentious and emotionally charged issue.

time-read
1 min  |
March 2020
Valentine's Day ‘Month Of Love' Specials From Around The Country...
Wildside Magazine

Valentine's Day ‘Month Of Love' Specials From Around The Country...

With Valentine’s Day just around the corner it’s time to check out the fabulous Valentine’s specials* being offered at top South African hotels around the country – and to check in for that extra-special Valentine’s weekend with your extraspecial someone! *valid for the entire month of February

time-read
10+ mins  |
January 2020
It's A Dogs Life....
Wildside Magazine

It's A Dogs Life....

''Beverley Country Cottages, in the beautiful, lush green Dargle Valley is one of Milo’s favourite places along with his owners, The O’Mahony’s!

time-read
1 min  |
February 2020
Why You Need To Plan A Wine Trip To Italy
Wildside Magazine

Why You Need To Plan A Wine Trip To Italy

Italy offers countless options for an unforgettable, luxurious wine holiday

time-read
3 mins  |
January 2020