A strong confluence is building up between watchmaking and contemporary art. We look at six watchmakers who have joined forces with contemporary artists to create unique timepieces and alliances.
![Timely Art](https://magarticles.magzter.com/articles/10196/217697/595e3aacae5a6/Timely-Art.jpg)
The past year was marked by the emergence of numerous high-profile collaborations between watch brands and artists, who have already made a name for themselves in their particular fields, having believed in their dreams and fought hard to accomplish them. Building bridges between materials, techniques and creativity, the contrasting worlds of horology and art came together to form powerful synergies. They created timepieces or formed partnerships that pushed the limits of haute horlogerie and even those of art and design, adding to the collaborative equation that neither of them could have achieved alone. We profile six recent partnerships instigated by Arbutus, Audemars Piguet, Hublot, Jaeger-LeCoultre, Richard Mille and TAG Heuer that saw mechanical innovation matched with aesthetic talent, which show that two minds are greater than one.
ARBUTUS X SINGAPOREAN ARTISTS
Specialty mechanical watch brand, Arbutus, founded in the early 1980s in New York City by Albert Reed, then acquired by Jacky Lau from Hong Kong in 1995, commissioned a charity collection of seven hand-painted timepieces from four Singaporean artists: Peter Draw, who holds four Guinness Book of Records in drawing, depicted his beloved Ai cartoon character promoting a message of love; henna tattoo artist, Tiffany Tan aka Lovage, chose to portray orchids; former rag-and-bone man turned abstract artist, Tan Chong Bin, reflected scenes of life in his signature Jackson Pollock-like style; and nail artist, Heng Ying Ying, displayed her fondness for animals. These Arbutus of Passion and Imagination Limited Edition watches went on sale last year for $1,800 (before GST) each at Tangs VivoCity, with proceeds benefitting The Rice Company Limited, which supports arts education for underprivileged children and youth in Singapore, and Nature Society (Singapore), dedicated to conserving and promoting appreciation of Singapore’s flora and fauna.
هذه القصة مأخوذة من طبعة Spring 2017 من World of Watches.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Spring 2017 من World of Watches.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![BRAND ELEVATION](https://reseuro.magzter.com/100x125/articles/10196/1640703/vMBtECB1T1711022761744/BRAND-ELEVATION.jpg)
BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
![EVEN MORE HANDS](https://reseuro.magzter.com/100x125/articles/10196/1640703/jhFsX3xDf1711022568521/EVEN-MORE-HANDS.jpg)
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
![CONCEPTS AND CONSEQUENCES](https://reseuro.magzter.com/100x125/articles/10196/1640703/ANzbQxNZa1711022121565/CONCEPTS-AND-CONSEQUENCES.jpg)
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
![THE QUESTION OF SUCCESSION](https://reseuro.magzter.com/100x125/articles/10196/1640703/oGHGuMNgb1711021615521/THE-QUESTION-OF-SUCCESSION.jpg)
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
![LEAPS AND BOUNDS](https://reseuro.magzter.com/100x125/articles/10196/1640703/qIsoaz9If1711021269860/LEAPS-AND-BOUNDS.jpg)
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
![FLIP SIDE](https://reseuro.magzter.com/100x125/articles/10196/1640703/D3Fxcou8J1711021169092/FLIP-SIDE.jpg)
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
![SNAPPING BACK](https://reseuro.magzter.com/100x125/articles/10196/1640703/_BDMoUWjm1711021006365/SNAPPING-BACK.jpg)
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
![GO FOR GOLD](https://reseuro.magzter.com/100x125/articles/10196/1640703/xZZdow_wN1711020901135/GO-FOR-GOLD.jpg)
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
![CLEAR WINNER](https://reseuro.magzter.com/100x125/articles/10196/1640703/bvCUpE7qy1711020621945/CLEAR-WINNER.jpg)
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
![HISTORICAL TRIBUTE](https://reseuro.magzter.com/100x125/articles/10196/1640703/7Oi9FYxjS1711020549938/HISTORICAL-TRIBUTE.jpg)
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.