Earth Cures

The story of a mother who joined forces with nature

Beauty isn’t skin deep.” Of course, you know that. But did you know that beauty care isn’t skin deep either? As much as 70 percent of the beauty care product you apply on your skin is actually absorbed by your body.

Now, let’s think about what that product might be. When you carefully apply that cream on your face at night, you could actually be rubbing chemicals into your skin, even if it is labelled ‘natural’. If you were given a bottle of Disodium EDTA, Imidazolidinyl urea, or Phenoxyethanol, would you rub it into your skin? Definitely not! Yet, garbed as face cream or wash, you unwittingly do so – perhaps every day. And a significant amount of this is absorbed by your body to potentially cause dangerous allergies and diseases. For years now, our beauty care regime has been throttled by chemicals. In fact, many skin care products comprise synthetic chemicals that are skin irritants, skin penetrators, endocrine disrupters and even carcinogenic!

GRAPPLING WITH A HARSH TRUTH