Channeling The Airwaves
FHM India|April - May 2019

In a hyperlocalised medium such as the radio, gaining nationwide popularity is a big deal. Malishka Mendonsa changed that.

Mehul Reuben Das
Channeling The Airwaves

How did you venture into radio, given that you wanted to get into advertising?

I always knew that I wanted to be a part of media and entertainment. Even in my college, I was more involved with extracurricular activities such as drama, elocution and dancing more than anything else. When I studied social communications and media, I realised that the entertainment field needs to be responsible and should figure how it affects the society, whether you are a journalist, an actor or a director. I was fortunate that private radio came at a time when I was ready. In a way, I discovered myself through radio.

Because of FM radio, cassette and CD sales diminished significantly. Do you think music streaming apps and cheap data plans will do the same thing to FM radio?

هذه القصة مأخوذة من طبعة April - May 2019 من FHM India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة April - May 2019 من FHM India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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