The kiwi firm is diversifying into new growth markets such as stand-up paddle boarding,kayaks and canoes with what it claims is the world’s first purpose-built watersports stereo.
![Fusion Broadens Scope With Its New Stereo/active](https://magarticles.magzter.com/articles/6016/210745/58b0fdd39433f/Fusion-Broadens-Scope-With-Its-New-Stereoactive.jpg)
FUSION ENTERTAINMENT, A world-renowned leader in marine audio solutions, recently introduced its new Stereo/Active – the world’s first purposebuilt watersports stereo. Released in late 2016, the unique Stereo/Active has taken this Kiwi-based company into entirely new markets.
Designed and engineered in New Zealand by Fusion, the Stereo/Active isn’t your standard Bluetooth speaker; it is an entirely waterproof stereo that specifically targets the paddleboard, kayak, canoe and small dinghy markets – areas in which the company has had zero penetration until now.
“Any business must widen its catchment so that they are not caught in one market if there is a downturn,” says Fusion Entertainment managing director Chris Baird. Anxious to diversify its business away from the traditional marine entertainment market of yachts, trailer-boats and motorcruisers, Baird and the Fusion team scouted potential new growth sectors.
“About four or five years ago we saw that kayaks and Stand-Up Paddleboards (SUPs) were booming and that this market was easier for customers to participate in,” says Baird.
هذه القصة مأخوذة من طبعة February 2017 من International Boat Industry.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 2017 من International Boat Industry.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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The kiwi firm is diversifying into new growth markets such as stand-up paddle boarding,kayaks and canoes with what it claims is the world’s first purpose-built watersports stereo.
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