WORD FROM HOME

Head of Audi India, Mr Balbir Singh Dhillon delineates Audi's current momentum, business plan, customer approach and much more...

- MR. ABHISHEK KULKARNI

How is the lockdown treating you?

Firstly, thank you for inviting me on your show and to all the viewers, I hope all of you are healthy. For me, the lockdown has been very hard. Many friends and family have suffered. But we’re coming out of it. The last couple of months has been stressful when it comes to working but I think this is the time we use to reflect, time to also refine our strategies for coming times because no matter what, the business can’t wait. So we have to refine and move on.

The first wave of covid-19 has changed a lot of dynamics when it comes to business. Has it changed any sort of business strategies as far as Audi-India is concerned?

One of the things that definitely took a change was digitalization. We feel there is a lot of emphases required on digitalization. For us, this has been a journey for many years even before the pandemic happened. But yes, the pandemic did make it more difficult. So we’ve done a lot of digitalization on AR, VR, Prebuying experience, buying experience, post buying experience, through websites, and through myAudi app where we have 10000 connected customers. In the future, personalization within digitalization also becomes a much more focused area.

Audi India has been a brand that is well known for its pre-plans and I’m sure it had its plans before the pandemic. So apart from digitalization, have your future plans been affected to a very large extent?