![FRESH CREAM](https://magarticles.magzter.com/articles/5213/749290/6153069a9f29f/FRESH-CREAM.jpg)
When we first heard rumblings of this project – the birth of a new guitar company – our interest was piqued, not least because of the names involved: Relish, PJD Guitars, Cream T pickups and the legendary Billy F Gibbons. This could be interesting!
The seed of the idea had actually started with the innovative and very different designs of the Swiss-based guitar company Relish. Tim Lobley, owner of Sound Effects in Ormskirk, takes us back: “I’m quite a fan of Relish’s pickup-swapping system, but, as a retailer, had some reservations about the guitar they were using as a ‘host’ for this new technology. On a personal level, I like the design, and I own one, but they just don’t sell in big numbers.
“In late 2020, I was talking to Silvan Kueng, the CEO and co-founder of Relish,” Tim continues. “He explained that the most likely next step for Relish was to try to get guitar makers to use the pickup swapping technology in their own guitars. I offered to ask around with some builders I knew to see if there was any interest. One of those conversations was with Leigh Dovey of PJD Guitars here in the UK, but he didn’t think it fitted in with the strategy of their brand.
“I’ve got to know PJD well and really admire their work; I think Leigh is a real rising star in the UK. The conversation then quite quickly turned to the idea of using their production facility to build a guitar for me with the Relish pickup swapping in.”
هذه القصة مأخوذة من طبعة October 2021 من Guitarist.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 2021 من Guitarist.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![BASIC INSTINCTS](https://reseuro.magzter.com/100x125/articles/5213/1708933/MPMlY46Ko1716554046732/BASIC-INSTINCTS.jpg)
BASIC INSTINCTS
The sophisticated range of Swedish-designed guitars made by .strandberg* has lured thousands of players over to the headless side. But the company's new stripped-back Boden Essential model is its strongest play yet for the hearts and minds of mainstream players
![Second String](https://reseuro.magzter.com/100x125/articles/5213/1708933/sBvIB9aL_1716553429966/SECOND-STRING.jpg)
Second String
As PRS's more affordable USA-made S2 line moves into its second decade, the series gets a revamp with - at last - USA-made pickups and electronics. What took so long?
![PABLO VAN DE POEL](https://reseuro.magzter.com/100x125/articles/5213/1708933/pliVW8Gi81716553146589/PABLO-VAN-DE-POEL.jpg)
PABLO VAN DE POEL
When a band from The Netherlands describes themselves as 'raw, psychedelic Southern rock', it may take a little cognitive processing to work out what that might mean. One listen to DeWolff, however, and you will be duly transported to the 60s for some fuzzed-out rock 'n' roll
![THE BERNIE MARSDEN COLLECTION](https://reseuro.magzter.com/100x125/articles/5213/1708933/fTGNQAUsa1716552615812/THE-BERNIE-MARSDEN-COLLECTION.jpg)
THE BERNIE MARSDEN COLLECTION
With a fabulous collection of the late Bernie Marsden's guitars, amps and other highly collectable music gear going under the auctioneer's hammer on 11 June, we were thrilled to have the chance of a sneak preview
![LENNY KRAVITZ](https://reseuro.magzter.com/100x125/articles/5213/1708933/ne2PrIV6l1716552113747/LENNY-KRAVITZ.jpg)
LENNY KRAVITZ
Some 35 years since the release of his debut LP, for his 12th record, Blue Electric Light, Lenny Kravitz is back again with equal doses of vigour and vibes, using vintage guitars and the purest valve amps
![GEORGE VJESTICA](https://reseuro.magzter.com/100x125/articles/5213/1708933/PizpXRgr21716551673569/GEORGE-VJESTICA.jpg)
GEORGE VJESTICA
You may not know him at first glance, but the work of Stoke-on-Trent native George Vjestica has probably impacted some of your favourite albums and movies
![DICKEY BETTS](https://reseuro.magzter.com/100x125/articles/5213/1708933/S1yn6-n1d1716550402126/DICKEY-BETTS.jpg)
DICKEY BETTS
Emerging from the shadow of Duane to write signature hit Ramblin' Man, the Allman Brothers guitarist was a hard-living pioneer of Southern rock
![NICK GUPPY](https://reseuro.magzter.com/100x125/articles/5213/1708933/oT2xY-izl1716550275271/NICK-GUPPY.jpg)
NICK GUPPY
It is with great sadness that we report the passing of our highly valued amplifier guru, who died suddenly in April
![Lucky Break](https://reseuro.magzter.com/100x125/articles/5213/1708933/yNx8pJTlM1716550134770/LUCKY-BREAK.jpg)
Lucky Break
Alex Bishop blends old wood with new in an attempt to fix a severely damaged guitar headstock
![Tones Behind The Tracks](https://reseuro.magzter.com/100x125/articles/5213/1708933/vBB5zBmVh1716549877912/TONES-BEHIND-THE-TRACKS.jpg)
Tones Behind The Tracks
Cedric Burnside learnt at the knee of his fabled grandfather, but his latest album is a hill country blues masterclass on his own terms