The highlight of Apple's annual gadget fest is the debut of the new iPhone, which is still the company's flagship product. The iPhone range generated US$192 billion in revenue for Apple last year, equivalent to well over half of our country's gross domestic product (GDP). But the iPhone sales juggernaut is gradually losing momentum, due to the fact we are upgrading our smartphones less frequently.
That's a good thing for the planet, but not for Apple. The smartphone and computer maker is expected to counter that trend this year by launching a hardware subscription plan. It's like subscribing to Netflix or Microsoft 365, only the primary product is hardware, not a software-based service
You could soon be buying an iPhone in the same way you pay for an iCloud or Apple Music subscription, even bundling them all together into one monthly payment. So-called device-as-a-service options have been common in the business world for some time.
هذه القصة مأخوذة من طبعة April 16 - 22, 2022 من New Zealand Listener.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 16 - 22, 2022 من New Zealand Listener.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
First-world problem
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Me and my guitar
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Time is on my side
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The kids are not alright
Nuanced account details how China's blessed generation has been replaced by one consumed by fear and hopelessness.
