Excerpts from an interview with Gurpratap Boparai, managing director of Skoda Auto Volkswagen India:
Q/ Volkswagen announced the India 2.0 strategy two years ago. How has it panned out?
A/ We kept the India 2.0 project on track despite the disruptions caused by Covid-19. Kushaq has come out on time, as will the next one (Volkswagen Taigun) and the two that will follow later. So, within the next 10-12 months, we will have four products under the India 2.0 plan. Of course, the other premium products will continue side by side and new products will come there also. But, under the 2.0, which is addressing the mass segment, four cars (two SUVs and two sedans) will come out between the two brands in the next 12 months.
Q/ How much is riding on Kushaq to gain the much-needed momentum in India?
A/ We are talking about a 5 per cent market share in India by 2025 and Kushaq will be a big step towards achieving it. This will contribute a lot towards that target. A lot rides for us on this car.
Q/ Are the Kushaq and the other upcoming products going to be India specific?
A/ We will be exporting. Between Skoda and Volkswagen, there will be 30-odd countries where we will be exporting these cars to. Not Europe, but there will be more mature markets than just emerging markets.
هذه القصة مأخوذة من طبعة April 04, 2021 من THE WEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة April 04, 2021 من THE WEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
A golden girl
One of India's most formidable beauties passed away earlier this month. The odd thing is she would absolutely hate this obituary; she hated being written about and avoided publicity for all of her nine decades. Indira Aswani was 93 when she died. But anyone who encountered her, even briefly, was in such awe of her grace and poise, and one could not but remember her forever.
The interest in wine is growing delightfully in India
The renowned British wine writer and television presenter Jancis Robinson, 74, recently came to Delhi and Mumbai to reacquaint herself with India's wine industry. This was the Robinson's fourth visit to India; the last one was seven years ago. On this trip, Robinson and her husband, restaurateur Nicholas Lander, were hosted by the Taj Hotels and Sonal Holland, India's only Master of Wine.
United in the states
Indian-Americans coming together under the Democratic umbrella could get Harris over the line in key battlegrounds
COVER DRIVE
Usage-driven motor insurance policies offer several benefits
GDP as the only measure of progress is illogical
Dasho Karma Ura, one of the world's leading happiness experts, has guided Bhutan's unique gross national happiness (GNH) project. He uses empirical data to show that money cannot buy happiness in all circumstances, rather it is family and health that have the strongest positive effect on happiness. Excerpts from an interview:
India is not a controlling big brother
Prime Minister Tshering Tobgay considers India a benevolent elder sibling as the \"big brotherly attitude\" is happily missing from bilateral ties. He thinks the relationship shared by the two countries has become a model of friendship not just for the region, but for the entire world. \"India's attitude is definitely not of a big brother who is controlling and does not allow the little brother to blossom and grow,\" says Tobgay in an exclusive interview with THE WEEK.
Comrade with no foes
Lal Salaam, Comrade Yechury-you were quite a guy!
Pinning down saffron
In her first political bout, Vinesh Phogat rides on the anti-BJP sentiment across Haryana
MAKE IN MANIPUR
Home-made rockets and weapons from across the border are escalating the conflict
SAHEB LOSES STEAM
Coalition dynamics and poor electoral prospects continue to diminish Ajit Pawar's political stock
