As YouTube moves towards premium content, the challenge is to make people pay for what they see or hear
Every week, Vikramadithya Shivaram, a Bengaluru-based sexologist, sits down to roadmap the videos he releases on YouTube. “If you fail to plan, you plan to fail,” he says, describing the process of making a video or two every week for his 1,360 (and counting) subscribers.
Called Self-Help Yourself, Shivaram’s channel has videos on psychology, sex education and self-betterment. A day in his life encompasses planning, scripting, shooting, editing and search engine optimisation. “I look at my videos as soldiers,” says Shivaram, 26. “I expect each one of these soldiers to go out and help make an impact on someone’s life.”
Shivaram aims to reach ten million people with his content, as part of a larger dream to better the world while also becoming an internet millionaire. It is a dream made possible by a platform that reaches a quarter of the world’s population every month. This is YouTube’s core creator base. YouTube today is the world’s second most-visited website, after Google. In 14 years, it has become the place for grandmothers to share recipes, for millennials to follow news, for artists to release work, and for advertisers to push brands.
هذه القصة مأخوذة من طبعة May 19, 2019 من THE WEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة May 19, 2019 من THE WEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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Themes Of Choice
As Savvy Investors Seek New Avenues, Thematic Mutual Funds Are Gaining Popularity
A golden girl
One of India's most formidable beauties passed away earlier this month. The odd thing is she would absolutely hate this obituary; she hated being written about and avoided publicity for all of her nine decades. Indira Aswani was 93 when she died. But anyone who encountered her, even briefly, was in such awe of her grace and poise, and one could not but remember her forever.
The interest in wine is growing delightfully in India
The renowned British wine writer and television presenter Jancis Robinson, 74, recently came to Delhi and Mumbai to reacquaint herself with India's wine industry. This was the Robinson's fourth visit to India; the last one was seven years ago. On this trip, Robinson and her husband, restaurateur Nicholas Lander, were hosted by the Taj Hotels and Sonal Holland, India's only Master of Wine.
United in the states
Indian-Americans coming together under the Democratic umbrella could get Harris over the line in key battlegrounds
COVER DRIVE
Usage-driven motor insurance policies offer several benefits
GDP as the only measure of progress is illogical
Dasho Karma Ura, one of the world's leading happiness experts, has guided Bhutan's unique gross national happiness (GNH) project. He uses empirical data to show that money cannot buy happiness in all circumstances, rather it is family and health that have the strongest positive effect on happiness. Excerpts from an interview:
India is not a controlling big brother
Prime Minister Tshering Tobgay considers India a benevolent elder sibling as the \"big brotherly attitude\" is happily missing from bilateral ties. He thinks the relationship shared by the two countries has become a model of friendship not just for the region, but for the entire world. \"India's attitude is definitely not of a big brother who is controlling and does not allow the little brother to blossom and grow,\" says Tobgay in an exclusive interview with THE WEEK.
Comrade with no foes
Lal Salaam, Comrade Yechury-you were quite a guy!
Pinning down saffron
In her first political bout, Vinesh Phogat rides on the anti-BJP sentiment across Haryana
MAKE IN MANIPUR
Home-made rockets and weapons from across the border are escalating the conflict