Their forefathers, too, patronised art, music and fashion, but these young blue bloods are doing it differently
Yuvraj Chaitanya Raj Singh Bhati, crown prince of the erstwhile kingdom of Jaisalmer, grew up with a family wardrobe synonymous with opulence and grandeur. But the 25-year-old likes to talk slow fashion and sustainable clothing. “We live in a desert where we have to be careful with water and electricity. My family has consistently made me aware of this reality,” says Bhati. Often after a meal, he washes his hands on the same plate and the helper takes it out to dry in the sun by sprinkling a generous dose of sand. Bhati’s zero-waste, zero chem, eco-living attitude sits in perfectly with his gender-fluid, hemp-based fashion brand called Nomh or Natural Organic Material and Hemp. On its website, you can see him dressed in a custom-made hemp bandhgala for a debutante’s ball. On Instagram, @nomhindia showcases elegant tote bags and bell bottom jeans with shell buttons fashioned out of the miracle fibre. Nomh is a brand under Everest Eco Hemp, an agricultural startup founded by Bhati and a school friend. “In fact, we took out our first yarn from the fibre two months ago. Once we start to cultivate hemp, people will start using it.” he says. Bhati is convinced of its environmental and economic potential. He also wants to popularise hemp oil and cosmetics for food and skin. Based in Gurugram and with a farming unit in Uttarakhand, Everest Eco Hemp is one of the few companies in India with a licence to cultivate industrial hemp.
هذه القصة مأخوذة من طبعة September 01, 2019 من THE WEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 01, 2019 من THE WEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Themes Of Choice
As Savvy Investors Seek New Avenues, Thematic Mutual Funds Are Gaining Popularity
A golden girl
One of India's most formidable beauties passed away earlier this month. The odd thing is she would absolutely hate this obituary; she hated being written about and avoided publicity for all of her nine decades. Indira Aswani was 93 when she died. But anyone who encountered her, even briefly, was in such awe of her grace and poise, and one could not but remember her forever.
The interest in wine is growing delightfully in India
The renowned British wine writer and television presenter Jancis Robinson, 74, recently came to Delhi and Mumbai to reacquaint herself with India's wine industry. This was the Robinson's fourth visit to India; the last one was seven years ago. On this trip, Robinson and her husband, restaurateur Nicholas Lander, were hosted by the Taj Hotels and Sonal Holland, India's only Master of Wine.
United in the states
Indian-Americans coming together under the Democratic umbrella could get Harris over the line in key battlegrounds
COVER DRIVE
Usage-driven motor insurance policies offer several benefits
GDP as the only measure of progress is illogical
Dasho Karma Ura, one of the world's leading happiness experts, has guided Bhutan's unique gross national happiness (GNH) project. He uses empirical data to show that money cannot buy happiness in all circumstances, rather it is family and health that have the strongest positive effect on happiness. Excerpts from an interview:
India is not a controlling big brother
Prime Minister Tshering Tobgay considers India a benevolent elder sibling as the \"big brotherly attitude\" is happily missing from bilateral ties. He thinks the relationship shared by the two countries has become a model of friendship not just for the region, but for the entire world. \"India's attitude is definitely not of a big brother who is controlling and does not allow the little brother to blossom and grow,\" says Tobgay in an exclusive interview with THE WEEK.
Comrade with no foes
Lal Salaam, Comrade Yechury-you were quite a guy!
Pinning down saffron
In her first political bout, Vinesh Phogat rides on the anti-BJP sentiment across Haryana
MAKE IN MANIPUR
Home-made rockets and weapons from across the border are escalating the conflict