Excerpts from an exclusive interview:
Q/ What is distinct about the way you have popularised yoga and Ayurveda?
A/ We have done the research and produced evidence-based results. Around ₹500 crores has been spent on research so far; thousands of crores more will be spent.
There is a principle in marketing— only that which is visible will sell. Until recently, no big celebrity was associated with yoga and Ayurveda. Now celebrities are, and the result is that in every home, there are people who can talk about the benefits they have had from yoga and Ayurveda. My contribution was that I reached out to the common man, spoke in his language, and thus connected with him.
Q/ Does the belief in yoga and ayurveda negate belief in modern systems of medicine—especially allopathy?
A/ I have repeatedly said that modern medicine is indispensable for life-saving surgeries and illnesses. But these are just 2 per cent of the illnesses we face. The rest are lifestyle, genetic and incurable illnesses, for which allopathy has no answers. But we have proved that our ancient sciences can cure everything from high blood pressure to diabetes to cancer. I do not disrespect allopathy, but to label these ancient sciences as pseudoscience, alternative therapies or quackery is unacceptable.
Q/ The Indian Medical Association was offended by your recent statement [that lakhs of patients have died because of allopathic medicines].
هذه القصة مأخوذة من طبعة June 13, 2021 من THE WEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 13, 2021 من THE WEEK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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