Last February, on a sunny afternoon in West Hollywood, two girls with precise eye makeup paused on Melrose Avenue and peered in the windows of a building whose interior was painted a bright, happy pink. Two pink, winged unicorns flanked racks of clothes: ribbed crop tops, snakeskin- print pants, white sleeveless bodysuits.
One of the girls tugged on the door, then frowned. It was locked, which was weird. She tugged again. Inside, a broad-chested security guard regarded them impassively from behind a pink security desk. Erin Cullison, the U.S. public-relations rep for Pretty LittleThing, a fast-fashion brand founded in 2012, watched the girls give up and walk away. She sighed. Although the West Hollywood showroom closely resembles a store, it is not, in fact, a store. It is not open to the public; the clothes on the racks don’t have price tags. “People try to give us cash, but we’re not even set up to take money,” Cullison told me. Instead, the clientele is made up of the brand’s influencer partners— thousands of them—who can make an appointment to visit the showroom every couple of weeks and “get gifted.” They try on the latest styles and take advantage of various “photo moments”: lounging on the plush pink couch, posing on the pink staircase, peeking out of the London phone booth repainted—yes—pink. They can snack on a pink-frosted cupcake, and (provided they’re 21 or older) drink a glass of rosé at the store’s pink bar, before heading home with several items of free clothing.
هذه القصة مأخوذة من طبعة March 2021 من The Atlantic.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 2021 من The Atlantic.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
'Lord, Help Us Make America Great Again' - A close reading of Trump-rally prayers
A week before Christmas, an evangelical minister named Paul Terry stood before thousands of Christians, their heads bowed, in Durham, New Hampshire, and pleaded with God for deliverance. Th e nation was in crisis, he told the Lord— racked with death and addiction, led by wicked men who “rule with imperial disdain.”
Seventy Miles in the Darién Gap - The Impossible Pad to America - I went to the Darién Gap in December with the photographer Lynsey Addario because I wanted to see for myself what people were willing to risk to get to the United States.
I went to the Darién Gap in December with the photographer Lynsey Addario because I wanted to see for myself what people were willing to risk to get to the United States. Before making the journey, I spoke with a handful of journalists who had done so before. They had dealt with typhoid, rashes, emergency evacuations, and mysterious illnesses that lingered for months. One was tied up in the forest and robbed at gunpoint. They said that we could take measures to make the journey safer but that ultimately, survival required luck.
An Intoxicating 500-Yearold Mystery - The Voynich Manuscript has long baffled scholars-and attracted cranks and conspiracy theorists.
The Voynich Manuscript has long baffled scholars-and attracted cranks and conspiracy theorists. Now a prominent medievalist is taking a new approach to unlocking its secrets.
Pity the Bad Man
A bold new novel invites the reader to consider the plight of the bullies and the boors.
The Wild Adventures of Fanny Stevenson
Her surprising marriage to Robert Louis Stevenson changed literary history.
Does the World Need a Great American Biracial Novel?
The hero of Danzy Senna’ new satire is trying, and failing, to write one.
How Greed Got Good Again
In HBO's Industry, Gen Z reveals itself to be just as moneyobsessed as the corporate raiders of Wall Street.
My Mother the Revolutionary
She cared about saving the world more than she cared about me.
HOW M. NIGHT SHYAMALAN CAME BACK FROM THE DEAD
The filmmaker weathered some of the wildest hype and harshest backlash that Hollywood has to offer. Then he found a different path.
AMERICAN FURY
For years, experts have warned of a wave of political violence. We should prepare for things to get worse before they get better.