Real Estate Sales Go Digital, Contactless

The real estate industry is among the hardest hit by the global pandemic and most of its operations have ground to a halt under the strict quarantine measures implemented.

- James A. Loyola

“We have decided not to launch any new projects this year. We believe we have sufficient projects in our development pipeline to sell once the situation normalizes, given the ₱158.9 billion worth of projects launched in 2019,” said Ayala Land Chief Finance Officer Augusto Bengzon.

He noted that, “We have also revised our projections to our cash flow from operations, to take into account a possible slowdown in residential sales…”

But life has to go on for these companies and their agents and many have started to adjust and adapt to the “new normal” by going digital and online while, at the same time, trying not to sacrifice the personalized service their customers have come to expect.

ALI President Bobby Dy noted that, “Our customer relations group continue to service our property buyers for any queries they may have.”

Ayala Land Premier and Alsons Properties’ top sales agent Joey Lim said he still keeps close contact with his buyers be sending them messages, fruits and sweets as it is “important to still be in touch specially in times like this.”