Political Ads May Be Coming To A Small Screen Near You
The Guardian|April 15, 2024
Some viewers are already irritated by the adverts interrupting shows on the ITV catchup service. But they could soon yearn for the halcyon days of shampoo or insurance commercials after being presented with the faces of Rishi Sunak and Keir Starmer.
Jim Waterson
Political Ads May Be Coming To A Small Screen Near You

ITV is considering taking paid advertisements from political parties for the first time during the upcoming general election thanks to a loophole in broadcasting law.

The broadcaster told the Guardian it was considering whether to allow political parties to buy space on its ITVX streaming platform. This could leave viewers having Love Island or Saturday Night Takeaway broken up by a lecture on the economy.

Ever since commercial television began in 1954, British political parties have been banned by law from buying television adverts. The idea was that this improved the quality of public debate and stopped wealthy political parties buying their way into voters' homes - ensuring the UK has avoided the political attack ads that are prevalent during American elections.

But the ban-last updated in 2003 only applies to traditional television channels and not to streaming television delivered over the internet. With audiences increasingly switching off traditional broadcast channels, the UK's big political parties are preparing to take advantage of the loophole and pay millions of pounds to insert themselves into living rooms.

Tom Edmonds, who ran digital advertising campaigns for the Conservatives in the 2010s, said politicians were desperate to pay to access screens. He said that if British broadcasters did not run such ads, US tech companies would happily take the money.

هذه القصة مأخوذة من طبعة April 15, 2024 من The Guardian.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة April 15, 2024 من The Guardian.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من THE GUARDIAN مشاهدة الكل
Parry: Premier League would be 'sterile' without EFL
The Guardian

Parry: Premier League would be 'sterile' without EFL

Rick Parry has accused the Premier League of undervaluing the football pyramid, arguing that without the \"variety and competition\" that come from relegation and promotion the game would become \"sterile\".

time-read
2 mins  |
November 13, 2024
Official review: Coote faces FA investigation as Webb breaks silence on video
The Guardian

Official review: Coote faces FA investigation as Webb breaks silence on video

The Football Association has launched its own investigation into the behaviour of the referee David Coote after remarks he made about Jürgen Klopp in a video that surfaced online this week.

time-read
1 min  |
November 13, 2024
Match-by-match: Coote's Liverpool games as an official
The Guardian

Match-by-match: Coote's Liverpool games as an official

Referee who has been caught on video in a foul-mouthed tirade against Jürgen Klopp officiated 21 Liverpool games. Andy Hunter takes a look at the decisions in each one

time-read
4 mins  |
November 13, 2024
Wretched, haunted but human: a referee shaped by modern football
The Guardian

Wretched, haunted but human: a referee shaped by modern football

Is it really a surprise that an official or someone similar should end up glassy-eyed and spitting toxins on a sofa?

time-read
5 mins  |
November 13, 2024
Hall's audition adds intrigue to England's Nations League finale
The Guardian

Hall's audition adds intrigue to England's Nations League finale

In-form Newcastle defender can show Thomas Tuchel he can be the solution to perennial problem on the left

time-read
3 mins  |
November 13, 2024
The Guardian

'It's about robust planning, proper financial control'

is about \"preventing the shocks\" that have disrupted the sport in recent years.

time-read
1 min  |
November 13, 2024
'People are going to see women's boxing at its very best'
The Guardian

'People are going to see women's boxing at its very best'

The super-lightweight world champion Katie Taylor says her rematch against Amanda Serrano in Texas, as the main support act to Tyson v Paul, will be something special

time-read
5 mins  |
November 13, 2024
Blindkilde Brown and Fujino help City avoid slip up
The Guardian

Blindkilde Brown and Fujino help City avoid slip up

Manchester City maintained their 100% start in the Women's Champions League group stage as second-half goals from youngsters Laura Blindkilde Brown and Aoba Fujino were enough to beat a determined Hammarby side.

time-read
3 mins  |
November 13, 2024
Players must cope with extra scrutiny, says Lewis
The Guardian

Players must cope with extra scrutiny, says Lewis

The England coach, Jon Lewis, said his players experienced a \"sharp learning curve\" about perception management in the fallout from their disastrous group-stage exit in last month's T20 World Cup.

time-read
2 mins  |
November 13, 2024
No input from Jones in England's plan to upset Springboks
The Guardian

No input from Jones in England's plan to upset Springboks

England will not be benefiting from the insider knowledge of their former Springbok assistant coach Felix Jones this weekend after it emerged that neither their players nor key staff members have been in contact with the Irishman, still supposedly employed remotely by the Rugby Football Union (RFU).

time-read
2 mins  |
November 13, 2024