Photographer Fred Herzog releases a volume that reminds audiences just how pioneering his colour work was. Oliver Atwell takes a look
![Modern Color](https://magarticles.magzter.com/articles/618/202339/586ba61f891bf/Modern-Color.jpg)
There are always firsts – it’s just that in some fields there seem to be more firsts than others. That’s especially true of photography, a medium that has a history of ‘pioneers’ in single fields. Colour photography is a good example. The real pioneer of the medium seems to change depending on whom you ask (most people, perhaps rightly, would say William Eggleston) but let’s allow some space for another name: Fred Herzog.
Herzog’s work has much in common with William Eggleston, who eschewed big scenes in favour of the quotidian. It was through focusing on the everyday in the US that Eggleston was able to reveal the deeper truths of the world. Scenes of society in the macrocosm, rather than showing us nothing, showed us everything: race relations, urban alienation, gender politics and class distinctions.
Herzog’s images, taken in Canada, do much the same. ‘Content cannot be manufactured, in my opinion,’ Herzog says. ‘That which I can find is better than that which you can make. That which we find, the work and the use of the people out there, it’s natural, that’s what ordinary people do, that interests me.’
In his work, we’re shown a world we recognise, anachronistic as some of it may be, yet we relate to it. Despite slight shifts in social, cultural and technological parameters, the world now looks much the same as it did in the ’60s and ’70s.
هذه القصة مأخوذة من طبعة January 7,2017 من Amateur Photographer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة January 7,2017 من Amateur Photographer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![Zanele Muholi](https://reseuro.magzter.com/100x125/articles/618/1748283/2TcA3nm0x1720094295421/ZANELE-MUHOLI.jpg)
Zanele Muholi
Visual activist Zanele Muholi's work is important and acclaimed. Back at the Tate after being cut short by lockdown, it's a must-see this year, says Amy Davies
![KEKS KM-Q light meter](https://reseuro.magzter.com/100x125/articles/618/1748283/XlJfQOETq1720093858319/KEKS-KMQ-LIGHT-METER.jpg)
KEKS KM-Q light meter
This tiny light meter is perfect for vintage film cameras, says Andy Westlake
![Lensbaby Sweet 22](https://reseuro.magzter.com/100x125/articles/618/1748283/Ae583bt641720093574036/LENSBABY-SWEET-22.jpg)
Lensbaby Sweet 22
This wideangle pancake lens produces a central spot of sharp focus surrounded by dramatic blur. Angela Nicholson has had some fun with it
![XCD Hasselblad 25mm F2.5 V](https://reseuro.magzter.com/100x125/articles/618/1748283/NcugtE6bQ1720093250697/XCD-HASSELBLAD-25MM-F25-V.jpg)
XCD Hasselblad 25mm F2.5 V
This ultra-wideangle lens is built for Hasselblad’s medium-format mirrorless cameras, such as the X2D 100C and 907X 100C. But how does it perform? Joshua Waller finds out
![AF NIKKOR Film supremo](https://reseuro.magzter.com/100x125/articles/618/1748283/5j50EQa7V1720092887088/AF-NIKKOR-FILM-SUPREMO.jpg)
AF NIKKOR Film supremo
Interest in film photography is growing, and the Nikon F100 could be just the camera to help you explore it. John Gilbey explains why
![Couple exposure](https://reseuro.magzter.com/100x125/articles/618/1748283/5o7AmRT-11720092467026/COUPLE-EXPOSURE.jpg)
Couple exposure
If shooting a wedding isn’t enough pressure, try adding film to the mix. Hollie Latham Hucker speaks to two wedding photographers who love capturing the celebrations of a big day with their analogue cameras
![A vital insight](https://reseuro.magzter.com/100x125/articles/618/1748283/blYU-fd9P1720092100710/A-VITAL-INSIGHT.jpg)
A vital insight
Overlooked for decades, the archive of one of Britain's greatest photographers is being brought together in a new book. Peter Dench finds out more
![Film favourites](https://reseuro.magzter.com/100x125/articles/618/1748283/7MR4gw49K1720091166284/FILM-FAVOURITES.jpg)
Film favourites
We spoke to the passionate Analogue Wonderland community to find out what their go-to films are and why they love shooting with this classic medium
![Taking snapshots seriously](https://reseuro.magzter.com/100x125/articles/618/1748283/dXW6qAIsO1720090210726/TAKING-SNAPSHOTS-SERIOUSLY.jpg)
Taking snapshots seriously
The humble snap can provide as much of an insight into time, place and culture as any award-winning war photograph or epic landscape. John Wade explains how and why
![Expired? You're hired!](https://reseuro.magzter.com/100x125/articles/618/1748283/dkhriPbhZ1720088305632/EXPIRED-YOURE-HIRED.jpg)
Expired? You're hired!
If the relatively high cost of film is putting you off analogue shooting, what about trying expired film? Miles MyerscoughHarris discusses the appeal of expired film with Geoff Harris (no relation)