GREEN SPEED - Anthony Cross' Love of Sustainable Innovation

The Colorado-based former magazine publisher returns to his love of vehicles with Zaiser Motors and a fresh new look at electric motorcycles.

- Robert Yehling

When the pandemic hit, Anthony Cross faced a daunting choice: do I keep publishing Salt magazine, or venture into something equally or more beneficial for the community?

The Colorado-based publisher leaned into his lifelong love of cars and desire for a more sustainable world and hit upon an idea — a new way forward in electric motorcycle manufacturing, featuring partially interchangeable parts. Then he found a full team expert and willing to jump in and set off in the bustling Colorado Tech Zone to fulfill his new dream.

This brings us to Zaiser Motors, a testament to the power of innovation and entrepreneurship — and to Cross’ pivoting speed. In September, after introducing the Silhouette, the world’s first Electrocycle, Zaiser announced a platform redesign to produce a smaller second motorcycle, the Arrow, thanks to a WeFunder page campaign that hit its goals in just six weeks. The Arrow has a 160-mile range and 100 mph top speed, while the Silhouette has a 300-mile range and 120 mph top speed. Each Electrocycle saves up to 12,000 pounds of C02 emissions annually due to the bike’s 100% electric fueling.

The Electrocycle is expected to begin rolling off the line in 2022, with the Arrow to follow.