Chris Marshall-Bell speaks to five riders who’ve turned their passion into income using social media.
For time immemorial the heroes of the cycling world have been the professional riders hitting amazing speeds in a sprint or conquering mountain passes. But in the last decade a new breed of cyclist has come along to challenge them, one more relatable, more flawed, more like the rest of us.
They are cycling’s ‘influencers’ — a term they unanimously despise — and they combine their passion for riding with promoting brands, manufacturers, tourism boards or events with Instagram posts, YouTube videos, tweets and blogs.
Cycling Weekly spoke to five of them who together boast a combined audience of over 150,000 Instagram followers and 88,000 YouTube subscribers.
While that’s well shy of Peter Sagan’s 1.4million Instagram followers it still makes them huge players in the cycling marketing world.
Making their lives public is something they all say they have all fallen into by chance; a popular online presence is a by-product of their love for cycling. Cameron Jeffers, national eRacing champion, says: “I come from a BMX background and my friends and I would make videos of our jumps and edit them together with music. The BMX atmosphere is a lot more fun. Everyone is so serious in road cycling so I wanted to bring more fun into road cycling, showcasing my team-mates having a laugh and some banter.”
هذه القصة مأخوذة من طبعة June 13, 2019 من CYCLING WEEKLY.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 13, 2019 من CYCLING WEEKLY.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
CLASSIC BIKE COLNAGO SUPER
A trailblazing bike immortalised by Merckx and Saronni
"Strava activities are the only way I know some of my friends are still alive"
...or that Bernard is doing his weekly shop
AN EXPERT'S TAKE ON... SADDLE SELECTION
Crucial advice to guide your next purchase
JUST A NUMB#R?
Approaching a landmark birthday, Charlie Graham-Dixon explores how ageing affects cycling performance and what can be done to stay ahead of the curve
RURAL PERIL
More UK cyclists are killed on rural lanes than on busy city streets. Rob Kemp investigates why and what can be done to keep us safe while riding in the countryside
A BLESSED RIDE THROUGH THE FOREST OF BOWLAND
Forgoing cloak, cassock and cross, Trevor Ward goes in search of the holy roads that helped make a Tour winner
Dame Sarah Storey claims road and 19th gold double
More success for Team GB's Paralympians in Paris, but Storey slams women's time trial course
Roglič matches Vuelta win record
Slovenian takes fourth Tour of Spain title after hunting down O'Connor's lead, writes Adam Becket
Williams crowned Tour of Britain champion
Welshman leads home resurgence at the stage race to crown an Israel-Premier Tech clean sweep, reports Tom Davidson in Felixstowe
CLASSIC BIKE CLAUD BUTLER OLYMPIC ROAD
Iconic British brand's Holdsworth-era road bike