15 Years Later, Walmart to Launch It's Answer to Amazon Prime

Walmart is launching a new membership service that it hopes can compete with Amazon Prime.

Called Walmart+, it will cost $98 a year, or $12.95 a month, and give members same-day delivery on 160,000 items, a fuel discount at certain gas stations and a chance to check out at Walmart stores without having to wait at a register.

Walmart has a long way to go to catch up with Amazon Prime. Launched in 2005, Prime has more than 150 million members worldwide who pay $119 a year, or $12.99 a month, for faster shipping and other perks, such as discounts at Amazon’s Whole Foods supermarkets and access to its video streaming site.

Walmart’s online sales are growing rapidly, especially during the pandemic, when more people have turned to the company to order groceries online and pick them up at a store.