REVOLUTION: THE POST-COVID DIGITAL WORLD IS COMING

COVID-19 era been a story of dramatic digital transformation for all of us, or just some of us? And what’s next?

A REVOLUTION THAT WILL HAVE IMPLICATIONS FOR ALL OF OUR LIVES

It won’t exactly be news to many of our readers that the coronavirus crisis has truly upended our world – and in the process, threatened to bring about not only significant changes in many areas, but outright revolution. One of those areas is our relationship with technology, as anyone who has attended work meetings or yoga classes via Zoom since the onset of the pandemic can attest. But has the COVID-19 era been a story of dramatic digital transformation for all of us, or just some of us? And what’s next?

Certainly, if your experience of the pandemic has largely been one of being confined at home hammering away at a laptop many miles from your employer’s brick-and-mortar office, you could be forgiven for thinking this has been the situation for everyone. And that impression has been backed up by pronouncements from some of the most recognizable names in consumer tech.

“FIVE YEARS’ WORTH OF PROGRESS IN ONE”

Microsoft CEO Satya Nadella, for instance, declared as early as April last year that the crisis had helped bring about “two years’ worth of digital transformation in two months.” His assessment a year on, as it was revealed that coronavirus-fuelled growth had brought the corporation to a valuation of almost $2 trillion, was scarcely any less bullish: “Over a year into the pandemic, digital adoption curves aren’t slowing down. They’re accelerating.”