Antoine Medawar, Amadeus’ vice president for the Middle East and North Africa gives his take on the four main areas of the travel industry that will be affected through the deployment of blockchain.
Imagine if a secure application let you breeze through airport customs by sharing your passport information using a fingerprint. What if you no longer had to fumble through your wallet, and just use one loyalty card to collect points from your preferred hospitality brands?
We are always thinking of ways to harness emerging technologies to transform the future travel experience. Much of these solutions are still in their initial stages of development.
We expect the adoption of blockchain applications in the Middle East and beyond to transform the travel industry heading into 2018. In particular, these applications will improve four important components of the travel business: simplified and more secure passenger identification, improved baggage tracking, more user-friendly loyalty schemes, and simplified payments between travel agencies and airlines.
User-friendly loyalty schemes
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New Kid On The Block
Nine out of ten government organisations across the world are tipped to invest in blockchain technology by 2018, and Dubai’s government has set out its stall to be a leader in the adoption wave. When can we expect to see blockchain become a mainstream technology in enterprises across the region?
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Anticipating future opportunities based on hard and soft trends is a crucial weapon in helping CIOs stave off being a victim of digital transformation. Clint Boulton explores what is needed to commit to an ‘anticipatory IT’ strategy.
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