Before social media became the second world for human beings, beauty and skincare labels with the biggest advertising budget beat emerging startups every time. With the rise of social media and influencers, newly developing beauty and skincare brands stand a fighting chance to create a level playing field. Finally, these startups have an opportunity to connect directly with their consumers. Influencers have become responsible for bridging the gap between e-commerce and social media. Beauty and skincare brands account for a large portion of sponsored content on social media platforms, which includes influencer marketing. Here is how influencer marketing is leveraging growth opportunities to beauty and skincare startups:
HELPFUL IN CREATING AWARENESS
One of the primary reasons behind the growth of influencer marketing when it comes to beauty and skincare startups is that more and more people are checking beauty, skincare and style on social media platforms like Instagram, YouTube and Facebook. Customers discover brands and products through social media and head towards their website to complete their purchase. This trend of ‘fast shopping’ has given a marketing opportunity to influencers, who are the ‘opinion makers’ in a particular segment.
هذه القصة مأخوذة من طبعة April 2021 من Siliconindia - India Edition.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة April 2021 من Siliconindia - India Edition.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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