Making Life Good Through Innovation

SEOUL, SOUTH KOREA— WASHING MACHINES, REFRIGERATORS, AND AIR CONDITIONERS AREN’T EXACTLY KNOWN TO BE SEXY OR GLAMOROUS, BUT THAT’S BEEN CHANGING OVER THE LAST SEVERAL YEARS.

- Katrina Rivere-diga

Home appliance manufacturers are stepping up their game, creating products that are not only innovative, efficient, and reliable, but also give your home an instant style upgrade.

Last July, LG hosted a Home Appliance and Air Solution press tour to showcase its latest products at their headquarters and Best Shop in Seoul, and apeek into their manufacturing process at their factory in Changwon on the south coast of Korea.

My key takeaway? LG does make life good by creating products that aim to answer the real needs and desires of consumers. By manufacturing home appliances that conserve time, money, and the environment, LG improves our day-to-day lives.

SLIMMED-DOWN REF PUTS MORE WEIGHT ON FOOD FRESHNESS

From boxy, boring behemoths, refrigerators have transformed into high-tech gadgets in the kitchen. While their main purpose hasn’t changed—store and keep food fresh—they have become highly functional, ergonomic, and environment-friendly thanks to advancements in technology.

LG’s latest line of Slim French- Door refrigerators are sleek and compact, which is perfect when you have a limited kitchen space. But while they’re slightly narrower than the average fridge at just 835 millimeters across, that doesn’t mean storage space has been compromised. LG’s space-saving insulation and a less bulky interior construction mean there’s more room for your food and drinks.