Road to recovery

We at WoodNews hope that you have utilised the time during the recent Covid-19 lockdown and the gradual “unlocking” of social and business restrictions to do some thorough introspection on your product line and marketing strategy;

Or cleaning up the cobwebs of habit, dusting off hard-wired dogmas, and removing the dirt off your machines and factory floor;

Or rearranging your priorities, finances, contracts and projects, supply chain and marketing collaterals (website, brochures, advertising);

Or re-energising your contacts with existing and potential suppliers and customers.

It was a time to attend to the several such small and big things – make amends for mistakes, lubricate business relationships and replace broken links – for which most of us never got time in the “normal” (preCovid-19) run of things!

The furniture manufacturing ecosystem is limping back to an as-yet-undefined “normal”, but with the vigour of a youngster and the wisdom of one who has learnt from the pandemic’s lessons.

Many factories and workshops are off the mark, even with a lot of restrictions; and the market is ready – even though, at this point of time, it is susceptible to the ravages of the new contagion. We continue the series of articles on this topic, with industry insiders airing their problems, solutions and inspirations. But if hope is in the air, can success be far behind?!

‘New normal’ can be incredibly challenging

By S. Sundar

Dovetail is a Bengaluru-based 35-year-old furniture company driven by design. We develop new products for our customers to their requirements and manufacture them in the required batches, mostly for projects in the retail, education, and hospitality sectors.