Chief Marketing Officer, Hong Kong Airlines
Name: George Liu
Title: Chief marketing officer
Company, city: Hong Kong Airlines, Hong Kong
Number of employees: 3,500 worldwide and 12 in the United States, with more to come as we expand
Recent project: Hong Kong Airlines launched its first continental U.S. destination at LAX in December, followed by SFO in March. We welcomed our first Airbus A350 Sept. 1 and opened a state-ofthe-art VIP lounge at HKG.
First job: I was a journalist for eight years, then moved into public relations and marketing.
Little-known fact about you: I dress to express myself. As a marketing executive I have the freedom to be creative, and I like to incorporate my personality and that of the brand into my daily uniform.
YOUR BUSINESS
What innovations/initiatives do you foresee in the industry over the next years?
Improving passenger experience is a must, from manufacturing to tech and long-haul capabilities. We will improve our front-end experience with conveniences like facial recognition check-in, baggage tracking and an updated mobile experience.
Best career advice you’ve received:
Years ago, it was to stay current. That changed to: Stay in the future.
هذه القصة مأخوذة من طبعة May 2018 من Global Traveler.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2018 من Global Traveler.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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