CATEGORIES

News Anchor Of The Year Megyn Kelly

From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.

The Big Bang

Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.

DROGA5

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”

Ogily

When it comes to leadership changes, 2016 will be remembered as a time of disruption.

The Myth of White Space

'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'

Brand Phelps

Can the greatest olympian in history be as dominant out of the pool as he was in it?

Masters Of Their Domain

WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON

Winners' Playbook

BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

Flipping The Disruption Script

THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.

MCCann

All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl. 

Immigrant Story

Budweiser’s history is the history of America. On the set of the brand’s epic super bowl spot, a poignant tale for these contentious times.

Making A New Genre

Buzzy documentaries straddle the line between journalism and drama, creating binge-worthy feats of storytelling.

How Vine's Hunky Goofball Plans to Become a Mainstream Superstar

He's hilarious, hunky and has 20 million followers. He's seduced brand partners like Hanes and Dunkin' Donuts. Next stop: mass appeal. 

Why Presidential Hopefuls Want Endorsements From Social Celebrities

White House aspirants are striving to harness the power of social media-savvy stars from Lena Dunham to Phil Robertson.

Q&A With American Crime Story's Connie Britton

The American Crime Story star is still mystified by the Internet's obsession with her hair. 

DJ Khaled: The King Of Snapchat

Hip-hop's 'King of Snapchat' shares a message of unrelenting positivity, making true believers of 14 million followers and brands like Apple Music.

How Citywide Wi-Fi Is Offering Advertisers Flexibility

With LinkNYC, New York boasts the most advanced citywide wi-fi network in North America - and advertisers are charging up.

Inside the Relentless Marketing Push Behind Every Oscar Winner

A look inside Hollywood's run for the Gold and the marketing machinery behind it.

Need a Creative Breakthrough? How About A Hug

In the age of communication via tweets, texts and snaps, let's not forget the power of a well-placed embrace.

Mark Wahlberg Gets Real!

One of Hollywood’s biggest stars talks about burgers, building a studio and being Marky Mark. 

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

Despite what you've heard, the social network that changed how we talk to each other is still at the party.

How Agencies Are Fighting Back Against Talent Raids by Tech Firms

Tech and marketing firms are hiring creative talent from agencies. Here’s how the agencies are winning them back. 

Baseball Looks For Its Fountain Of Youth

Rob Manfred kicks off second season at the helm of MLB with an increased social play to win young fans back to the national pastime. 

The March of The Chatbots

Despite the Tay debacle, brands from Barbie to Uber are hot on automated messaging platforms.

6 Ways to Connect With Millennial Influencers

In order to relate to the many, one needs to influence the few with deep, socially responsible activations.

Danielle Brooks on Broadway and Body Positivity

The Orange Is the New Black star on selfies, guilty pleasure TV and wh everyone loves Taystee.

Why Awards Are So Much More Than Trophies

It's not about winning, it's what comes before and after winning that moves us forward: the risk, the drive, the culture, the people. 

Upfront With Samantha Bee

‘I can’t thank the celestial lords and ladies enough for the gift of this election season. It’s been incredible.’

These 18-Inch Dolls are a $600 Million Empire

Dainty, plastic and expensive, these 18-inch dolls are a $600 million empire.

Why More Brands Are Embracing Plus-Size Models

Marketers are embracing plus-size models as body-positive selfies and hashtags storm social media.