The Unfiltered Truth About Beauty Bloggers
Cosmopolitan - South Africa|March 2019

Tired of everyone else looking better than you? Then read on to learn how to navigate the world of selfie-editing apps.

Joanna Taylor
The Unfiltered Truth About Beauty Bloggers

Picture This...

It’s Sunday morning. You’re in bed, hungover, contemplating that McDonald’s delivery now that you’ve well and truly missed the spinning class you’d optimistically booked for 9am. Meanwhile, Instagram is full of bright-eyed, beauty blogging brunch-goers who presumably were also doing tequila shots at 2am. So why do they all look as if they’ve slept for eight hours and just finished a 90-minute vinyasa session – and how is it that they seem to look more oddly perfect with every passing post?

But look a little closer and you’ll spot the tell-tale signs of ‘tampering’: the perfect hyper-realism, the plastic-perfect skin, the blurry jaw and waistline. Could it be there’s more to beauty blogging than meets the eye?

Most influencers will insist the main reason for heavy editing is a consistent, well-curated, aspirational grid. What they don’t always shout about is: that’s what pays. More than half of us search Facebook and Instagram for our beauty inspiration* and, according to Forbes, anyone with a following of 100 000 can command at least USD$5 000 (about R70 000) per post, which can rise into the hundreds of thousands for those with more than a million followers.

هذه القصة مأخوذة من طبعة March 2019 من Cosmopolitan - South Africa.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2019 من Cosmopolitan - South Africa.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من COSMOPOLITAN - SOUTH AFRICA مشاهدة الكل
Marc Buckner
Cosmopolitan - South Africa

Marc Buckner

The Bachelor SA Season 2’s star is here to make you swoon. Find out why boss babes are ready to risk it all for this adventurous dog lover.

time-read
1 min  |
May 2020
I Tested Positive For The Alzheimer's Gene At 26 Years Old
Cosmopolitan - South Africa

I Tested Positive For The Alzheimer's Gene At 26 Years Old

A DNA testing kit is like a crystal ball, but what if you don’t like what you see?

time-read
3 mins  |
May 2020
Basically No-One Has A 28-Day Menstrual Cycle
Cosmopolitan - South Africa

Basically No-One Has A 28-Day Menstrual Cycle

Brought to you by: the idea of a ‘normal’ period is a lie

time-read
2 mins  |
May 2020
For Those Times When You're Like, ‘I Love You, But You're Annoying...'
Cosmopolitan - South Africa

For Those Times When You're Like, ‘I Love You, But You're Annoying...'

Coupledom can be hard!

time-read
5 mins  |
May 2020
How To Get Sh*t Done
Cosmopolitan - South Africa

How To Get Sh*t Done

Calling all procrastinators: sometimes getting started on a new project or goal can be the hardest part. Here’s how to stop putting it off and actually press go

time-read
5 mins  |
May 2020
Is Rage Bait Okay?
Cosmopolitan - South Africa

Is Rage Bait Okay?

It has become the new engagement strategy for many brands. Companies bait their followers into engaging with their content around topics that cause outrage. But is this okay? Social -media strategists Talya Goldberg and Jabulile Dlamini -Qwesha share their views.

time-read
2 mins  |
May 2020
Is Cardio A Scam? And 7 Other Not-stupid Questions About Fitness Things
Cosmopolitan - South Africa

Is Cardio A Scam? And 7 Other Not-stupid Questions About Fitness Things

Thanks for calling 0800 -WTF- Is -This

time-read
3 mins  |
May 2020
Hold The Phone
Cosmopolitan - South Africa

Hold The Phone

Zozibini Tunzi is here to remind you all to Take. Up. Space. She’s rewriting the pageantry rulebook, and she wants you to join in (in a bath, wearing sparkly boots, because that’s just how we roll).

time-read
10 mins  |
May 2020
How To Tell It Like It Is *And Finally Get A Promotion*
Cosmopolitan - South Africa

How To Tell It Like It Is *And Finally Get A Promotion*

Receiving constructive criticism on your work can be terrifying. But do it right and it can be a career game-changer.

time-read
5 mins  |
May 2020
What Makes A Compulsive Liar?
Cosmopolitan - South Africa

What Makes A Compulsive Liar?

We all do it. Tell those lit t le white lies to ourselves, and others. But what about those for whom lying is a way of life? Catriona Harvey-Jenner investigates the rise of a new kind of scammer.

time-read
10 mins  |
May 2020