Better In Colour

Step into the New Year with a new look! MATRIX launches Wonder Color Ammonia Free in 10 exciting shades, perfect for Indian hair and skin tones.

Despite the never-ending options that professional hair colours and colourists offer today, consumers are always looking out for something new. Their increasingly discerning choice in hair colour is what led to the huge boom in the ammonia-free colour market over the last couple of years. However, is just being ammonia-free good enough?

Due to the surge of easily-accessible information and easy access to international trends, Indian consumers are more cautious than ever, and are demanding more from their hair colour. They want ammonia free colour that doesn’t dry their hair and they want the shade to last long. Today, they are increasingly looking for a variety of fashionable hues that also complement their skin tones.