The Fish-Y Factor

Caviar, essentially fish eggs, has revolutionised the beauty industry, and there’s every reason for it to be your latest obsession, says Shruti Shukla.

Caviar, the delicacy of the rich and famous, has emerged as the luxe beauty ingredient everyone is going gaga over. These sturgeon fish eggs are preserved to perfection with salt, bringing copious benefits of the ocean to the beauty basket. It is most commonly obtained from Ossetra, Sevruga, and Beluga Sturgeon species, Beluga being the most expensive type of all. A powerhouse of protein, caviar’s high nutritional content is probably why it is such a big hit on the platter. But there’s more to this high-end food item that has made it a wonder ingredient in the skincare and haircare line. The cost of this beauty powerhouse can go as high as seven lakh for a kilogram, so it becomes imperative to discern if it is worth the moolah or is just another hollow hype. Let’s find out.

CARE WITH CAVIAR

If you thought fish oil was an absolute beautifying agent in itself, get ready to go crazy about caviar. This is how it will magically transform your skin and hair health.

SLOWS SKIN AGEING

From fairytale elixirs to the modern-day dream of curing visible symptoms of advancing age, the beauty industry is driven by discoveries of anti-ageing cures that do the trick. This magical marine element might just be the ticket to eternal youth! Caviar’s abundant antioxidant properties help in preventing the breakdown of the protein found in skin—collagen and elastin, which are the major aggressors of visible signs of ageing such as wrinkles, bags under the eyes, and other such skin woes that are guilty of giving away a person’s true age.