Colour Craze

Say hello to Wonder Color Ammonia Free by MATRIX—the new ammonia-free fashion hair colour palette with 10 exciting shades, specially formulated for Indian hair and skin tones.

Something new, something fresh, something exciting— aren’t we all always demanding this when we see our hairstylists for colour appointments? Thanks to social media and the influx of numerous new Indian as well as international trends that are so easily accessible now, consumers are more aware of what they want, and how exactly they want it. This is true not just for the colour and style—the Indian consumer is growing increasingly picky with their colour products as well. They are considering factors such as whether the colour products are ammonia-free, how longlasting and damage-free they are.