The Age Of Personalised Hair Care

Taking ‘bespoke’ to a whole new level, L’Oréal Professionnel introduces Série Expert Powermix—a powerful care experience that is freshly mixed just for you.

Scroll through perfect posts on Instagram or Pinterest and you’ll notice that thanks to digitisation such as this, there is a jump in the standard of living in society. There is a desire for perfection in all aspects of life, but in ways that are truly unique to every individual. The demand for a ‘bespoke’ life is at its peak, and brands thus have to live up to these consumer needs.