GMB IN CRISIS

Woman’s Own columnist Dawn Neesom asks if it’s time to pull the plug on the morning show

Designed to be a colourful, bright and cheerful wake-up to the day, ITV’s Good Morning Britain is becoming more and more Marmite telly. And, in a whirlwind year since the dramatic flouncing out of Piers Morgan, an increasing number of TV insiders – and, more importantly, viewers – are starting to ask one question: is it time to pull the plug?

I believe it would be if the one thing many dread happening – that remaining anchor Susanna Reid follows Piers over to the dark side and joins him on new rival channel talkTV – because, make no mistake, he wants her there. As reported, offers have been made.

Together Piers, 56, and Susanna, 51, were the dream team who took an often ‘meh’ breakfast show into a zingy theatre of headline-grabbing debate. Critics have sniped that Susanna – who has been on the show since it started back in 2014 – was just eye-roller-in-chief to Morgan’s rants, and that, since he’s gone, she’s lost even that spark.

But come on. No matter what you think of Susanna, how do you think you’d cope with a constantly revolving door of blokes launched into the seat next to you, from the hilariously random Richard Madeley channelling his inner Alan Partridge to polar opposite Adil Ray (who in real life is genuinely charming and funny)?

Susanna has also been saddled with Alastair Campbell and Ed Balls, two perfectly decent chaps, but with the broadcasting skills of blancmange – the very lumpy kind to boot.