CATCH THEM YOUNG

Hyderabad-based Iconart Gallery organises show featuring works of 40 artists to initiate the young to acquire art

Buy Art, an affordable art exhibition which has been a regular feature of Hyderabad-based Iconart Gallery since 2013, had a new curator this year: Gandra Lipika Rao, who took the reins from her mother and gallery founder, Avani. Armed with an ISB degree with a specialisation in marketing, Lipika quit her corporate job in 2018 to get into the arts sector and has been conducting art therapy workshops since then. Her interactions with people in their 20s and 30s opened new horizons in this new journey. The youth who are now making their living are interested in the arts. Some of them want to build their new homes beautifully but are not sure what their taste is and where to start,” says Lipika, adding that the show is also an opportunity for the youth to grow their art collection. An art collection connects with the wealthy but with so many emerging artists, buyers can start young and explore their own taste in art.”