Chinese car-making giant Chery believes that its Omoda and Jaecoo brands can succeed in winning over UK buyers, thanks to a bespoke tuning process, high levels of kit and a focus on customer service.
The Omoda 5, a Nissan Qashqai-rivalling SUV, will be the firm's first model to launch in the UK shortly, followed by the Jaecoo 7 from its more 4x4-inspired sister brand. Both those models will be offered with a 1.6-litre petrol engine, while there will also be an electric Omoda E5.
From there, the Omoda and Jaecoo ranges will grow rapidly. The large Omoda 9 is also due this year, followed by a smaller 3 and a mid-size 7. Meanwhile, the Jaecoo lineup will expand with a smaller 5 and larger 8. Models from both brands will variously feature petrol, hybrid and electric powertrains.
Peter Matkin, Chery's vehicle dynamics chief, said the firm has put a major focus on ensuring its cars are adapted to the tastes of UK and European buyers, both in terms of driving dynamics and interior technology. The firm has established a European technical centre in Frankfurt, Germany, run by specialists in noise, vibration and harshness (NVH), vehicle dynamics and electric vehicle charging.
هذه القصة مأخوذة من طبعة April 10, 2024 من Autocar UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة April 10, 2024 من Autocar UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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