JLR will completely overhaul its retail network in line with its all-out J repositioning as a luxury manufacturer, introducing an agency sales model and transforming its showrooms to give a much "warmer" and "less formal" experience.
Briefing Autocar on how JLR's Reimagine strategy will affect its retail operations following a wide-reaching product preview led by CEO Adrian Mardell in April company bosses explained why "we have to change; we can't do what we've always done" in light of fierce competition from new premium-market contenders and upheaval in the car sales sphere.
Interim UK managing director Patrick McGillycuddy said: "If you look at our current model, we devolve responsibility for the client interaction entirely to our retail partners as a function of the franchise model.
هذه القصة مأخوذة من طبعة June 07, 2023 من Autocar UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 07, 2023 من Autocar UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Poster car that went from rusty to trusty
One evening, two years ago, George Pappas was being driven down his local high street by a mate and mulling over whether to replace his Mk4 Golf diesel, a recent purchase that was boring him to death, when his girlfriend, also in the car, spotted an old BMW 3 Series at the side of the road with a 'for sale' sign in the window.
THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF
The current-gen XC90 has been on sale since 2015 for good reason
GENESIS ELECTRIFIED G80
Where the story begins, in the Hyundai premium marque’s luxury saloon
LEXUSLBX
Can you shrink premium quality to fit an SUV this small? We now know
Rolls boss ready to 'define the next chapter'
Nine months into the job, Rolls-Royce CEO and car guy Chris Brownridge tells STEVE CROPLEY what he's learned and where the firm's heading
Once more, with feeling
AC Cars' recreation of the classic MkII Cobra is at first glance a faithful facsimile of a 1960s performance benchmark. SIMON HUCKNALL drives it
MERCEDES-BENZ CLE
Does a PHEV set-up work in a coupé that exudes such old-school vibes?
ANALOGUE SUPERSPORT
Lotus Elise specialist uprates 1990s icon with an eye on track days
ALPINE A290
The hot hatch is alive and well, and living in France. On both road and track, there's much to savour`
UK HANGS ON TO OLD CARS
Average car age climbs as high prices dampen demand for new models
