TOYOTA C-HR
Autocar UK|September 13, 2023
Eye-catching family crossover has been a huge success in Europe, so the Japanese brand is now doubling down on everything we love
JAMES ATTWOOD
TOYOTA C-HR

TESTED 7.9.23, BRUSSELS, BELGIUM ON SALE JANUARY 2024 PRICE £38,000 (EST)

It's fitting that the development work for the new Toyota C-HR was led by the firm's technical centre in Brussels, the de facto capital of Europe. It may be the product of a Japanese manufacturer, but this is a machine that has been developed in Europe, is focused on pleasing European drivers and will be built in Europe.

Eschewing Toyota's previous strategy for 'global cars', the original C-HR was developed to help the brand grow its share in the European market - and it clearly worked. It's Toyota's fourth-best-seller here, helping the firm's rise up the sales charts. Most significantly, it's been by far Toyota's most successful car in winning over new customers: 59% of C-HR drivers switched from another brand.

Key to that success has been how well the C-HR was placed for the European market. Its mix of sharp styling and coupécrossover shape helped it to find a genuinely rare space at the small end of the C-SUV market (think VW T-Roc and Kia Niro) and stood far apart from Toyota's previously stodgy designs, attracting buyers who wanted a bit of edge to their high-riding family runabout.

So Toyota has doubled down on its approach, both in terms of European-focused development and styling, with this second-generation C-HR. Chief engineer Toshio Kanei led development from Toyota's Belgian technical centre and much of the styling work was done by the firm's ED² design studio in Nice, France.

هذه القصة مأخوذة من طبعة September 13, 2023 من Autocar UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 13, 2023 من Autocar UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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