All for a Greener Future

In our quest for a more environment-friendly future, we embark on a nationwide plantation effort to raise environmental consciousness

- Kurt Morris

OVER 75,000 TREES WILL BE PLANTED nationwide as part of the Green Drive Project, an initiative by Auto Today and Mahindra in partnership with top automotive journalists and magazines with the goal of planting a tree at least once every kilometre of the project's initial 17,000-kilometre-long journey across India in 24 Mahindra Scorpio-N vehicles.

The northern part of the journey goes to the Nubra Valley in Ladakh, while the southern, eastern, and western convoys go to Kanyakumari (Tamil Nadu), Kaho village (Arunachal Pradesh), and Lakhpat (Gujarat) respectively. We joined the western leg of this journey.

To start this incredible journey for a great cause we were flagged off from Mahindra's plant at Kandivali in suburban Mumbai. Everybody was ushered into the plant's conference room for a briefing about the journey ahead which helped us understand the whole mission of the "Green Drive Project". The flag-off was attended by all the editors, including our very own editor and ICOTY member, Aspi Bhathena. To quote him, "This project is a great initiative that Mahinda and the India Today Group have undertaken to help better the environment in this era of climate change.'

The Kandivali plant is one of Mahindra and Mahindra's oldest factories. It made for a fitting start point for this drive.