‘We continue to offer products to customers that are the right choice for them’

We spoke to Ashish Gupta, Brand Director, Volkswagen India, about the popularity of the VW Taigun, the new models planned by the company, and its future plans

- Aspi Bhathena

What has the response to the Taigun been at the end of a long journey with the "India 2.0" programme?

The response has been overwhelming and that is evident to everybody. If you look at the numbers, we have had more than 45,000 bookings in the last year.

The only disappointment that I have had is that we could only deliver 28,000 of them. The overall response has been fantastic. Volkswagen cars do generally take a little time to grow on customers. Customers need to experience them and need to feel them, so they can understand what the DNA of these cars are.

The Taigun has enjoyed great sales growth for the brand in India. What do you think Volkswagen has been the key to this success?

The key to our success is that we have stayed true to the fundamentals of the Volkswagen brand. We have always promised a safe car and a fun-to-drive car, with the build quality that is unmatched and that is what we have delivered. That is something that generates a lot of trust in the brand among customers and they can see that every product that Volkswagen brings stands true to the global DNA.

What are the insights that you can share with us about the Taigun platform?